Coridor Recycling
See how we overhauled Corridor Recycling’s digital strategy and doubled their recycling output.
HQ
Long Beach, CA
Industry
Recycling
Founded
1995
Official Web
Visit Website
The Situation
Corridor Recycling was spending thousands of dollars each month on online advertising but had no clear understanding of its return on investment. The company’s website was outdated, lacked a modern user experience, and provided little SEO value. Additionally, there was no structured paid media or SEO strategy in place, meaning they were missing out on high-intent search traffic and potential business leads.
What We Did
To transform Corridor Recycling’s digital presence and drive measurable results, we implemented a comprehensive strategy that addressed both website performance and marketing execution
Website Revamp & SEO Foundation
- Conducted a full website audit to identify structural issues, UX/UI inefficiencies, and SEO gaps.
- Developed a new website optimized for conversions.
- Created dedicated landing pages for each recycling service type (cardboard, plastic, metal, etc.), allowing for better keyword targeting and improved local search rankings.
- Built out location-specific pages to strengthen their presence in multiple cities and attract local business clients.
Strategic Paid Search Campaigns
- Launched highly targeted Google Ads campaigns aimed at business accounts, particularly those looking for bulk cardboard recycling solutions.
- Implemented keyword segmentation to capture bottom-of-funnel intent and bid aggressively on high-converting queries.
- Developed ad variations and A/B tested messaging to refine what resonated most with businesses and consumers.
- Optimized landing pages to improve Quality Score and reduce cost per acquisition (CPA), ensuring ad spend was maximized for efficiency.
Local SEO & Organic Growth Strategy
- Optimized Google Business Profile listings with updated descriptions, keyword-rich content, and geotagged images to improve local rankings.
- Implemented structured data markup for location and service pages, making it easier for search engines to understand and rank content.
- Built an ongoing content strategy focused on recycling best practices, industry trends, and customer FAQs to drive organic traffic.
- Acquired high-quality local backlinks through industry partnerships and directories, improving domain authority and search visibility.
What We Achieved
By aligning paid search with a refined SEO strategy, Corridor Recycling was able to turn its digital presence into a revenue-driving machine, maximizing its marketing investment for sustainable growth.
Our full-scale digital marketing overhaul delivered significant growth and efficiency improvements
112%
Increase in cardboard and recycling exports Y/Y after working with South Mission Media.
170%
Growth in organic traffic, driven by improved SEO, content expansion, and stronger local search rankings.
224%
Increase in total leads, with a substantial rise in inbound inquiries from both businesses and residents.
