We Buy Exotics
See how we doubled revenue for We Buy Exotics through paid search and paid social media management.
HQ
San Clemente, CA
Industry
Automotive
Founded
2019
Official Web
Visit Website
The Situation
We Buy Exotics, a high-end vehicle purchasing service, was struggling to achieve the scale and volume they wanted through Google Ads. Their cost per quotable lead was highly volatile, sometimes fluctuating as much as 200% month over month when they tried to scale spend. This inconsistency made it difficult to forecast performance, optimize budget allocation, and maintain a steady flow of high-quality leads.
To turn paid search into a predictable and scalable acquisition channel, they needed a refined approach to campaign structure, data accuracy, and optimization strategies.
What We Did
To stabilize performance and drive sustainable lead growth, we re-engineered their paid search strategy from the ground up.
Improved Conversion Tracking & Lead Scoring
- Implemented a lead scoring and valuation system to differentiate high-quality leads from low-intent submissions.
- Fed first-party data back into Google Ads, allowing the platform to optimize for high-value leads instead of treating all conversions equally.
- Improved tracking accuracy across all conversion points, ensuring that every quotable lead was properly attributed.
Revamped Google Ads Strategy for Better Efficiency
- Completely restructured the account, consolidating campaigns for a more efficient, signal-rich setup to help Google’s algorithm optimize effectively.
- Removed broad match targeting, which had been driving low-intent traffic and increasing cost volatility.
- Focused on high-intent, bottom-funnel keywords to attract sellers actively looking to offload exotic cars.
- Refined bidding strategies and audience segmentation to maximize budget efficiency.
Consistent, Iterative Testing for Scalable Growth
- Introduced an ongoing testing framework to experiment with ad copy, landing pages, and bidding strategies while keeping performance stable.
- Implemented granular audience segmentation based on vehicle types and user behaviors to improve targeting efficiency.
- Continuously refined ad creatives to align with market trends and seller psychology.
What We Achieved
By improving tracking, refining campaign structure, and implementing a disciplined testing process, We Buy Exotics was able to turn Google Ads into a stable, scalable, and highly profitable acquisition channel.
73%
88%
increase in closed deals year over year, directly impacting revenue and business growth.
